And in here you should ask: why do you do the things you do?

The Purpose of Life

In Simon’s talks across various videos, he explains that the purpose of life comes from two things:

👉This book corresponds to the first idea — WHY.

It’s important to ask why we do the things we do, not just what we do or how we do them. Being able to clearly articulate the underlying motivation often allows us to connect more deeply with others. This is largely because human decision-making is not purely rational. As described in The Body Keeps the Score: C3 Anatomy, sensory information is first processed by the limbic system, also known as the emotional brain, before reaching higher-level reasoning areas.

Find your WHY in Practical Steps (for individual)

last modified: 2025-12-14