Hmm… something looks fishy. (it probably is)
Many atks (especially Phishing) like to shorten their URL to make it look less suspecious. It help hide their real domain and bypass the security check (evasion).
bit.ly/xxxx, goo.gl/xxxx (discontinued), t.co/xxxx (Twitter), youtu.be/xxxx (YouTube), tinyurl.com/xxxx.[domain]/[descriptive-path]/[file-name][short-domain]/[random-key]